Organic Social Media Marketing

Don't count your followers.
Make your followers count.

A big audience is just one piece of the puzzle.
We craft content that captures crowds of qualified leads, not passive on-lookers.
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“I prioritize results and hire the most qualified candidates.
Success on social media requires a combination of passion and a deep understanding of the ecosystem. Caterina has that perfect combination”
Ken Tam
Executive Director

Our Approach:

Outcomes, not output.

Fewer, more targeted posts, each with a greater impact.

Get in front of the right people and they'll get behind you.

Flooding the feed doesn’t work.

Instead, we design & create content that speaks to the unmet needs of your specific market.

Our strategic approach generates large audiences of highly qualified leads, which convert as they grow.

We make the algorithm
your friend, not your enemy.

If a healthy percentage of your audience isn’t engaging with your posts, the algorithm will de-prioritize you.

So, by consistently delivering the content your market actually values, we win you the engagement of your
customers and the trust of the algorithm.

This way, the algorithm puts you in front of targeted audiences – without the need for targeted ads.

We fuel your funnel,
not just your following.

Social media is the starting point – not the finish line.

From profile to pipeline, we optimize your entire customer journey, turning attention into action.

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“I’ve invested in so many solutions for our social media. No one has respected our brand, understood our audience, and driven serious growth like Caterina. It doesn’t even come close.”
Mary Yu
Talent Manager

Case Study

From Unknown
To Unforgettable

Within the first year:

Delivered consistent, impactful, and targeted content, exploding this brand’s audience, winning them hundreds of thousands of fans, and garnering millions of quality engagements.

442 →

qualified followers
0

0 →

qualified followers
0

90 →

qualified followers
0

By the end of the second year:

Their quality growth unlocked new doors, and saw them approached for deals by global brands such as Forbes, Clinique, Peloton, and Starbucks. All without spending a cent on ads.

18,000 →

qualified followers
0

174,000 →

qualified followers
0

12,000

qualified followers
0
“Caterina completely changed the trajectory of our brand.
We simply wouldn’t be where we are today without her.”
Mary Yu
Talent Manager

Data-informed creativity

Caterina Brown

Organic Social Media Specialist

Caterina has a superhuman understanding of social media patterns & trends. This, blended with her creativity & empathy, yields content which doesn’t just grab & hold attention— but channels it.

Caterina combines this with an analytical mind. She extracts deeper insights, uses them to optimize each piece of content, and continuously sharpen the overarching social strategy.

Make your audience
more than a metric

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© Caterina Brown 2024